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What’s a Chatbot, and Should Your Company Have One?

What’s a Chatbot, and Should Your Company Have One?

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You might have already heard of chatbots, or even used one without knowing it. Even if you haven’t, we are here to tell you everything about this innovative solution that can help your business improve its interactions with customers...
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Five Ways AI Is Starting a Revolution in Marketing and Business

Five Ways AI Is Starting a Revolution in Marketing and Business

The International Data Corporation (IDC) ranks cognitive computing among one of six innovation accelerators in 2017. Part of the trend toward artificial intelligence (AI)...
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Digital Marketing Trends for 2017

Digital Marketing Trends for 2017

2016 was a year of change and innovation in digital marketing, including video, remarketing and real-time marketing. Even bigger changes are on their way in 2017, with the following trends promising to define how brands and marketers approach consumers...
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A Quick Guide to Programmatic

A Quick Guide to Programmatic

Programmatic may seem new, but the practice has actually been around for a while. In the last two years it has become more than just a cheap way to reach consumers. According to Zenith’s Programmatic Marketing Forecasts...
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Big Data + AI + Automation = The Perfect Formula

Big Data + AI + Automation = The Perfect Formula

Artificial intelligence is already part of the advertising environment, whether or not most people are aware of it. Automation harnesses the power of AI to discover changes in market behaviors and change their dynamics...
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